Most small business owners cannot say whether their website earns its keep. Here is how to find out, starting with what you can check today for nothing.
Ask most small business owners whether their website brings in work and you get a shrug. Not because they are careless, but because nothing about a website tells you. Enquiries arrive by phone and email, and by the time someone rings, whatever happened on the website has vanished.
This is how to actually find out, starting with the checks that cost nothing and ending with what a proper setup shows you that guessing never will.
Plenty of businesses get enquiries and still have a website doing nothing for them. The work comes from word of mouth, from the van, from a Facebook group, from being the one who answered the phone. The website sits there taking the credit.
The reverse happens too. A site quietly sends people to your contact page every week and the owner has no idea, because those callers never say "I found you on your website". They just ring.
Until you can separate those two, any decision about the site is a guess. That includes the decision to spend nothing on it.
Forget visitor counts for a moment. The number that matters is how many people reach a page where they can actually get in touch, and what share of your visitors that is.
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Madill Digital builds websites for local businesses across the UK, including North Yorkshire. Email hello@madilldigital.co.uk.