Find out what your website is actually doing: which pages get read, where enquiries come from, and what people do just before they give up.
Most small business websites are flying blind. The owner knows roughly how many enquiries came in and nothing else: not which page convinced them, not which page loses everyone, not whether the money spent on ads brought anybody at all. We set up proper analytics, configure it so it respects your customers and UK cookie law, and send you a plain English report every week. You do not have to log into anything or learn a dashboard.
Which of your pages people read, and which ones they leave immediately. Where your visitors come from: Google, Facebook, a directory, or somebody typing your name in directly. Which town they are in. Whether they are on a phone or a laptop. And how many of them ever reach the page where they can contact you.
That last one is the number most businesses have never seen. Traffic is not the goal. Traffic that reaches your contact page is the goal, and the gap between the two is usually where the money is going.
Analytics tools are built for full-time marketing teams. They are enormous, and most business owners open them twice and never again. That is not a failure of discipline, it is a failure of the tool.
So we do it the other way round. The dashboard is there if you ever want it, but every week you get an email: what changed, which pages people actually read, where they came from, and how many got as far as asking you for something. If a number moves in a way that matters, you will see it without going looking.
Local SEO SEO Services Landing Pages Website Maintenance Leeds York Harrogate Middlesbrough Scarborough
Madill Digital builds websites for local businesses across the UK, including North Yorkshire. Email hello@madilldigital.co.uk.