The Endo Gala
The Endo Gala raised £11,453.67 for endometriosis awareness and research.
It was a first-time event, which is a harder problem than it sounds. Nobody had been to one before. There were no photos from last year, no reviews, no reputation to trade on. Just an ask: buy a ticket for a thing that does not exist yet, or donate to people you have not met.
Almost all the traffic came from social media, which means almost every visitor arrived on a phone, from a post, knowing nothing. They had one question, even if they would not have put it this way: is this real?
That is the question a first-time charity event has to answer before anything else. Not what the cause is, not what the evening involves. Whether the whole thing is legitimate enough to hand over money to.
Plenty of good causes lose people at exactly that point. The event is genuine, the team are working hard, and the online presence is a social media page and a payment link, which looks indistinguishable from something that is not genuine at all.
It had to look established when the event was not. That meant treating it as a proper website rather than a poster: the cause explained clearly, the evening described, the people behind it visible, and the practical details easy to find.
£11,453.67 raised for endometriosis research
A first-time event with no track record given a credible online presence to point supporters and sponsors at
Fundraising driven by Molly Woodward, the wider team, supporters and the event itself, with the website providing the credibility behind every link
Built mobile-first, because nearly all the traffic arrived from social media on a phone
One clear route from finding out about the cause to buying a ticket or donating
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