Proof you can see, for a job bought entirely on trust
CG Elite Cleaning, Ripon · Domestic, deep, end of tenancy and Airbnb cleaning · cgelitecleaning.co.uk
Booking a cleaner means handing a stranger a key to your house and then leaving.
Every other decision on this site follows from that one fact.
You are asking somebody to hand over a key
Most services are bought on price or convenience. Domestic cleaning is bought on nerve. Somebody has to decide that a person they have never met can be alone in their home, around their things, while they are at work.
No amount of writing "reliable and trustworthy" settles that. Everybody writes that. It is the least believable sentence on any cleaning website precisely because it is on all of them.
So show the work instead
Chloe had before-and-after photos of real jobs in real Ripon homes, and they are genuinely good. So they lead.
A before and after does something a paragraph cannot. It is specific, it is checkable, and it was obviously not bought from a stock library. Somebody looking at a kitchen that started the way theirs looks now can picture the outcome rather than take a claim on faith.
It also quietly answers the standard question about how thorough the clean actually is, without anybody having to make a claim about it.
Insured and DBS checked, in the first line
Both are on the site before anything else, in the opening sentence rather than a footer nobody reaches.
For a cleaner working alone in people's homes, those two things are the answer to the question the visitor is actually asking. Burying them under the services list wastes them.
Five kinds of clean, clearly separated
Regular home cleaning, deep cleans, weekly or ad hoc support, end of tenancy, and Airbnb turnovers with the hot tub checks included.
The end of tenancy and Airbnb work matter here. A landlord and a busy household are not the same customer and do not arrive with the same question, and a single line saying cleaning services loses both of them.
The before-and-after photographs are Chloe's own, from real jobs. The review shown is a real customer review, reproduced as written. No enquiry or revenue figures are claimed.
"I have used Chloe for around 5 months now. My house always looks pristine once she has been. Having 2 dogs live inside, and this weather, she certainly has her work cut out. Skirting boards and door frames are spotless, and the house smells amazing. Her attention to detail is fabulous. I would highly recommend Chloe."
Kate H.
If you have photographs of your own work, they are worth more than anything either of us could write. Most small businesses have them sitting on a phone and never put them anywhere a customer will look.
This one is the Starter plan: a managed one page site from £20 a month, with changes handled for you.